Tanya Content with a Why
Content creation & strategy · Lisbon

Your competitors are posting. Their customers are booking. What's your content doing?

Most brands post content without knowing why. We start there — building strategy around your real audience, then creating content that has a reason to exist.

Get in touch @vorotniak.t →

Let's start the conversation — 30 minutes, we'll review your profiles before we speak.

@vorotniak.t
Who we work with

Your customers decide before they arrive.

Hotels & hospitality

Guests decide where to stay before they ever call. We create content that gives them a reason to choose you.

Beauty salons

People don't book treatments. They book people they trust. We create content that helps build that trust.

Restaurants

Guests taste your restaurant long before they arrive. We create content that makes them book a table.

Lifestyle brands

The brands people connect with are the brands they buy from. We create content that builds that connection.

How we work

A simple, strategy-first way of working.

01

Find your why

We start with strategy: who you're talking to, what makes you different, and why anyone should stop and pay attention.

02

Build content around it

We create photos, Reels and carousels built around your why — content that earns attention because it means something.

03

Deliver and repeat

Monthly delivery keeps your why visible — so your brand stays present, purposeful and in front of the right people.

Selected work

Content with a reason to exist.

Full portfolio @vorotniak.t →
Lifestyle
UGC
Lifestyle
Brands
Brands
Luxury Hotels
Hospitality
Beauty UGC

Reels, carousels and strategy content on Instagram @vorotniak.t →

Services

What we offer.

Content creation

The full service. Strategy, shooting, editing and monthly delivery — photos, Reels, carousels, all built around your why. Ready to post. You keep full control of your accounts.

Hotels Beauty salons Restaurants Monthly retainer
from €800
per month

Content strategy

Finding your why is a standalone service. We research your audience, benchmark your competitors and build a plan around what makes you genuinely different. For teams that need direction, or brands that want to understand their purpose before creating anything.

One-off audit Ongoing retainer All verticals
from €400
per month

UGC

Authentic short-form video and photo content for paid ads, landing pages or social campaigns. We quote creation and usage rights separately per project.

Paid social Per project Usage rights
from €150
per video

Wedding content creation

Personal content across your wedding weekend, created alongside your existing photography and videography team. Starts with a pre-wedding call to plan the moments that matter most — usually daily highlight videos, short-form reels and a curated gallery ready to post shortly after the event. Teaser clips delivered live on the day for your Stories.

Weddings & events Per project Social-ready delivery
On request
price per event

Not sure where to start?

Every brand's why is different. Let's talk — we'll find yours together. No pressure, no fixed menu.

Get in touch WhatsApp us
What clients say

In their words.

Tanya not only works professionally, she knows how to connect and bring you out of your shell. She managed to open me up in front of the camera in a way I didn't expect. The results were exactly what I needed — images that actually look like me, not a stock photo version of me.

Jason
Lisbon, 2025 · Portrait & personal brand

These photos completely upgraded my online presence. I'd been putting off getting proper brand photos for two years because I didn't want something forced or corporate. Tanya understood exactly what I was going for — the session felt natural and the results were better than I imagined. Best decision I've made for myself this year.

Bohdan
Barcelona, 2025 · Personal brand content

The photos turned out very real and authentic — not over-edited, not posed. Everything was quick, clear and easy from the first message to the final delivery. I felt completely at ease throughout and came away with images I actually use. Thank you so much.

Alex
Ukraine · Portrait session

The session felt completely effortless. The pictures look professional but still completely natural — there's a warmth to them that I haven't found with other photographers. I finally have content that genuinely reflects who I am, and I've had more comments on these photos than anything I've posted before.

Francisco
Lisboa, 2024 · Brand & lifestyle session
About

I'm Tanya — a content creator, social media strategist and photographer based in Lisbon.

My background is in photography, so everything we create starts with a real visual point of view. Two years working with hotels, salons and lifestyle brands across Lisbon and Portugal — always strategy-first, always asking why before anything gets made.

Instagram @vorotniak.t → Photography site →
Common questions

Good to know.

No — we deliver content and a calendar. Your team posts. You keep full control.

Yes. Our strategy retainer is standalone. Most clients start there and move into content creation once they've seen our approach.

We cover Lisbon and ~100km as standard. Further within Portugal by arrangement. We also cover international events (eg: Weddings) on request. If it's important for you, then we're here to try and make it work.

Usually this is about 30 minutes. We review your social presence beforehand, along with any information you've shared with us. We'll come prepared with specific observations. Ultimately, it's a conversation to get to know each other, understand what you're looking for, and see how we can work together. Don't worry, it's not a sales pitch!

Work with us

Ready to find your why?

We'll review your social presence before we speak and come with honest observations. 30 minutes.

Email hello@tanya-content.com Phone +351 935 606 004 WhatsApp Message us →
Photography by Tanya · Lisbon

Need headshots, not content?

Natural, authentic headshots for men — from LinkedIn to dating profiles. Photos that capture your confidence, over at lisbon-photo.com.

Check it out →